Table of contents

1. Introduction to Accounting1h 21m
2. Transaction Analysis1h 13m
3. Accrual Accounting Concepts2h 38m
4. Merchandising Operations2h 30m
5. Inventory1h 55m
6. Internal Controls and Reporting Cash1h 16m
7. Receivables and Investments3h 8m
8. Long Lived Assets5h 1m
9. Current Liabilities2h 19m
10. Time Value of Money1h 23m
- Time Value of Money Equations
  35m
- Using Time Value of Money Tables
  47m
11. Long Term Liabilities2h 45m
12. Stockholders' Equity2h 15m
13. Statement of Cash Flows2h 24m
14. Financial Statement Analysis5h 25m
15. GAAP vs IFRS56m

1. Introduction to Accounting

Types of Accounting

Financial Accounting

1. Introduction to Accounting

Types of Accounting

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Multiple Choice

In determining which customers to serve, a company engages in which two marketing activities?

Auditing and reporting

Segmentation and targeting

Recording and classifying

Budgeting and forecasting

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Verified step by step guidance

Understand the context of the question: The problem is asking about marketing activities that help a company decide which customers to serve. This is a conceptual question related to business strategy rather than financial accounting calculations.

Clarify the terms: Segmentation refers to dividing the market into distinct groups of customers with similar needs or characteristics. Targeting involves selecting specific segments to focus on and serve based on their potential value to the company.

Eliminate irrelevant options: Auditing and reporting, recording and classifying, and budgeting and forecasting are financial accounting or operational activities, not marketing activities. These do not directly relate to identifying and serving customers.

Focus on the correct answer: Segmentation and targeting are the two marketing activities that directly help a company determine which customers to serve. These activities are essential for aligning the company's offerings with the needs of specific customer groups.

Conclude with relevance: Segmentation and targeting are foundational concepts in marketing strategy, ensuring that resources are allocated effectively to serve the most valuable customer segments.