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Multiple Choice
According to the Boston Consulting Group (BCG) matrix, a 'Star' organization is characterized by which combination of market share and market growth?
A
High market share and high market growth
B
Low market share and high market growth
C
High market share and low market growth
D
Low market share and low market growth
Verified step by step guidance
1
Understand the Boston Consulting Group (BCG) matrix, which is a strategic tool used to analyze a company's product portfolio based on market share and market growth.
Recognize that the matrix categorizes products or business units into four quadrants: Stars, Cash Cows, Question Marks, and Dogs.
Learn that a 'Star' in the BCG matrix represents a product or business unit with high market share in a high-growth market. This indicates strong performance and potential for future profitability.
Compare the given options to identify the combination that matches the characteristics of a 'Star' organization: High market share and high market growth.
Conclude that the correct answer is the option stating 'High market share and high market growth,' as this aligns with the definition of a 'Star' in the BCG matrix.