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Multiple Choice
How does a company typically use feedback obtained from test marketing?
A
To refine the product or marketing strategy before a full-scale launch
B
To set the company's dividend policy
C
To determine the company's tax liability
D
To finalize the annual financial statements
Verified step by step guidance
1
Understand the purpose of test marketing: Test marketing is a process where a company introduces a product or service to a limited audience to gather feedback and insights before a full-scale launch.
Identify the primary goal of test marketing: The main objective is to refine the product or marketing strategy based on the feedback obtained from the test market.
Eliminate irrelevant options: Setting dividend policy, determining tax liability, and finalizing annual financial statements are unrelated to the purpose of test marketing.
Focus on the correct application: Feedback from test marketing helps the company make adjustments to the product design, pricing, promotional strategies, or distribution channels to better meet customer needs.
Conclude the correct answer: The company uses feedback from test marketing to refine the product or marketing strategy before a full-scale launch.