Join thousands of students who trust us to help them ace their exams!Watch the first video
Multiple Choice
Which term refers to the specific group for which a business's products, services, and marketing efforts are intended?
A
Target market
B
Suppliers
C
Shareholders
D
Board of directors
Verified step by step guidance
1
Understand the concept of 'target market': In Financial Accounting and business contexts, the term 'target market' refers to the specific group of customers that a business aims to serve with its products, services, and marketing efforts. This group is identified based on factors such as demographics, preferences, and purchasing behavior.
Differentiate between the options provided: Suppliers are entities that provide goods or services to the business, shareholders are individuals or entities that own shares in the company, and the board of directors is a governing body responsible for overseeing the company's operations. None of these terms directly relate to the group of customers a business targets.
Focus on the relevance of 'target market': The target market is crucial for a business's strategy as it helps in tailoring products, services, and marketing campaigns to meet the needs and preferences of a specific audience, thereby increasing efficiency and profitability.
Eliminate incorrect options: Suppliers, shareholders, and the board of directors are stakeholders in the business but do not represent the group of customers the business is targeting.
Conclude that the correct term is 'target market': This term accurately describes the specific group for which a business's products, services, and marketing efforts are intended.