Join thousands of students who trust us to help them ace their exams!Watch the first video
Multiple Choice
A corporate vertical marketing system is best described as:
A
A system where a retailer owns the manufacturer and the wholesaler.
B
A system in which a single company owns and controls multiple levels of the distribution or production process.
C
A system where independent firms at different levels of production and distribution join together through contracts.
D
A system in which independent firms at the same level of operation join together for economies of scale.
Verified step by step guidance
1
Understand the concept of a corporate vertical marketing system: It refers to a structure where a single company owns and controls multiple levels of the production or distribution process.
Differentiate between the options provided in the problem: Analyze each description to identify which aligns with the definition of a corporate vertical marketing system.
Option 1: 'A system where a retailer owns the manufacturer and the wholesaler' - This matches the concept of a corporate vertical marketing system, as it involves ownership and control across multiple levels.
Option 2: 'A system in which a single company owns and controls multiple levels of the distribution or production process' - This is the correct definition of a corporate vertical marketing system.
Option 3 and Option 4: These describe other types of marketing systems, such as contractual vertical marketing systems or horizontal marketing systems, which involve collaboration rather than ownership and control.