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Multiple Choice
The MR curve lies below the demand curve in this figure because the:
A
Demand curve is linear
B
Demand curve is highly inelastic throughout its full length
C
Demand curve is highly elastic throughout its full length
D
Gain in revenue from an extra unit of output is less than the price charged for that unit
Verified step by step guidance
1
Understand that the MR (Marginal Revenue) curve represents the additional revenue gained from selling one more unit of a good.
Recognize that the demand curve (D) shows the relationship between the price of a good and the quantity demanded by consumers.
Note that in a monopolistic market, the MR curve lies below the demand curve because the firm must lower the price of all units sold to sell an additional unit, which reduces the marginal revenue.
The reason the MR curve is below the demand curve is that the gain in revenue from selling an extra unit is less than the price charged for that unit, due to the price reduction needed to sell more units.
This phenomenon occurs because the demand curve is downward sloping, indicating that the firm has some market power to set prices above marginal cost, but must reduce prices to increase sales.