Multiple Choice
After people experience intense anger, which of the following physiological responses is most likely to occur as the emotion subsides?
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9. Emotion and Motivation
Emotion
Multiple Choice
Which of the following is the least likely common emotional appeal used by advertisers?
A
Happiness
B
Fear
C
Love
D
Disgust
Verified step by step guidance1
Step 1: Understand the concept of emotional appeals in advertising. Emotional appeals are strategies used by advertisers to evoke specific feelings in the audience to influence their attitudes or behaviors.
Step 2: Identify common emotional appeals used in advertising. These often include happiness, fear, love, and sometimes disgust, among others.
Step 3: Analyze each option given: Happiness, Fear, Love, and Disgust. Consider how frequently each emotion is used to attract or persuade consumers.
Step 4: Recognize that happiness, fear, and love are commonly used because they create positive or motivating feelings that encourage consumer engagement.
Step 5: Understand that disgust is the least likely emotional appeal used by advertisers because it generally creates negative feelings that can repel consumers rather than attract them.
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