Table of contents

1. Introduction to Psychology1h 43m
2. Psychology Research2h 20m
3. Biological Psychology2h 41m
4. Sensation and Perception28m
5. Consciousness and Sleep32m
- Sleep
  32m
6. Learning1h 26m
7. Memory34m
- Information Processing Model
  4m
- Storage - The Three Box Model of Memory
  29m
8. Cognition37m
- The Structure of Language
  12m
- Language Development
  25m
9. Emotion and Motivation35m
10. Developmental Psychology1h 20m
11. Personality1h 17m
12. Social Psychology1h 18m
13. Stress and Health41m
14. Psychological Disorders1h 27m
15. Treatment1h 24m

4. Sensation and Perception

Visual Anatomy

Psychology

4. Sensation and Perception

Visual Anatomy

Previous problemNext problem

Struggling with Psychology?

Join thousands of students who trust us to help them ace their exams!Watch the first video

Multiple Choice

Research has shown that subliminal perception

does not work in advertising.

has a huge impact on people's buying habits.

does not exist.

works only in the advertising of certain products.

Previous problemNext problem

Verified step by step guidance

Understand the concept of subliminal perception: Subliminal perception refers to the processing of information by sensory systems without a person's conscious awareness. It is often discussed in the context of whether it can influence behavior, such as in advertising.

Review the research on subliminal perception: Examine studies that have investigated whether subliminal messages can affect consumer behavior. Consider the methodologies used and the conclusions drawn by researchers.

Evaluate the effectiveness of subliminal messages in advertising: Analyze the evidence regarding whether subliminal messages can significantly influence buying habits. Consider the strength and consistency of the findings across different studies.

Consider alternative explanations: Think about other factors that might influence buying habits more significantly than subliminal messages, such as conscious advertising techniques, product quality, and consumer preferences.

Draw a conclusion based on the evidence: Based on the research and analysis, determine the most supported conclusion about the impact of subliminal perception in advertising. Consider whether the evidence supports the idea that it has a huge impact, does not work, or works only for certain products.