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Business Calculus: The Derivative and Tangent Lines

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Section 1.3: The Derivative

Introduction to the Derivative

The derivative of a function provides the slope of the tangent line at any point x on the function's graph. The process of finding the derivative is called differentiation. Understanding derivatives is fundamental in Business Calculus, as they are used to analyze rates of change, optimize functions, and model real-world phenomena.

  • Derivative: Measures the instantaneous rate of change of a function.

  • Differentiation: The process of computing the derivative.

Notations for the Derivative

There are several common notations for the derivative of a function y = f(x):

Derivative of Linear and Power Functions

Linear Functions

For a linear function, the derivative is constant and represents the slope of the line.

  • If , then Explanation: The slope of a straight line is constant for all values of x.

  • If (a constant function), then Explanation: The slope of a horizontal line is zero.

Power Functions

The derivative of a power function uses the Power Rule:

  • If , then

  • Example: If , then

Examples of Differentiation

Example 1: Find the Derivatives

  • (a)

  • (b) Rewrite as

  • (c) Rewrite as

Finding the Equation of the Tangent Line

General Steps

To find the equation of the tangent line to the graph of at the point where :

  • Step 1: Find the slope of the tangent line

    • Find the derivative function

    • Evaluate to get the slope at

  • Step 2: Find the equation of the tangent line

    • Evaluate to find the point of contact

    • Use the point-slope form:

Example: Tangent Line to at

  • Step 1: Slope at :

  • Step 2: Point: Equation: Simplified:

Example: Tangent Line to at

  • Step 1: Slope at :

  • Step 2: Point: Equation: Simplified:

Summary Table: Derivative Rules

Function

Derivative

Notes

Linear function; slope is constant

Constant function; slope is zero

Power Rule

Rewrite as before differentiating

Applications in Business Calculus

  • Derivatives are used to find marginal cost and marginal revenue in economics.

  • Tangent lines help approximate function values and analyze instantaneous rates of change.

  • Understanding slopes and rates is essential for optimization problems in business contexts.

Additional info: The examples and explanations have been expanded for clarity and completeness, including step-by-step differentiation and tangent line calculations, as well as a summary table for quick reference.

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