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Multiple Choice
The company and industry section of the business plan would _______.
A
outline the marketing strategies and promotional campaigns
B
detail the financial projections and funding requirements
C
describe the company's background and provide an overview of the industry in which it operates
D
list the resumes of key management personnel
Verified step by step guidance
1
Understand the purpose of the company and industry section in a business plan. This section is designed to provide context about the business and the industry it operates in.
Recognize that this section typically includes a description of the company's background, such as its history, mission, and vision.
Identify that the section also provides an overview of the industry, including market trends, competitive landscape, and key factors influencing the industry.
Differentiate this section from other parts of the business plan, such as marketing strategies, financial projections, or management resumes, which are covered in separate sections.
Conclude that the correct answer is: 'describe the company's background and provide an overview of the industry in which it operates,' as this aligns with the purpose of the company and industry section.