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Multiple Choice
In a competitive market, a firm may set low prices primarily to achieve which of the following objectives?
A
Maximize short-run profits by raising prices above competitors
B
Discourage new firms from entering the market
C
Increase market share by attracting more customers
D
Reduce production costs through economies of scale
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Verified step by step guidance
1
Step 1: Understand the context of a competitive market where many firms sell similar products and no single firm can influence the market price significantly.
Step 2: Recognize that setting low prices can be a strategic decision rather than simply maximizing short-run profits, as raising prices above competitors usually reduces demand for the firm’s product.
Step 3: Analyze the objective of discouraging new firms from entering the market, which can be achieved by setting prices low enough to reduce potential entrants' expected profits, acting as a barrier to entry.
Step 4: Consider the goal of increasing market share by attracting more customers through lower prices, which can lead to higher sales volume and potentially greater long-term profits.
Step 5: Evaluate the option of reducing production costs through economies of scale, which is generally a result of increased output rather than a direct reason for setting low prices initially.