Eduardo is watching people walk down the street, when all of a sudden, he thinks, "Was that man wearing a bright purple suit?" As a result of this thought, he looks back at the man to see if it is true. Which type of memory is responsible for Eduardo's behavior?
Table of contents
- 1. Introduction to Psychology1h 43m
- 2. Psychology Research2h 20m
- 3. Biological Psychology2h 41m
- 4. Sensation and Perception28m
- 5. Consciousness and Sleep32m
- 6. Learning1h 26m
- 7. Memory34m
- 8. Cognition37m
- 9. Emotion and Motivation35m
- 10. Developmental Psychology1h 20m
- 11. Personality1h 17m
- 12. Social Psychology1h 18m
- 13. Stress and Health41m
- 14. Psychological Disorders1h 27m
- 15. Treatment1h 24m
7. Memory
Information Processing Model
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Join thousands of students who trust us to help them ace their exams!Watch the first videoMultiple Choice
In real life, information that has just entered iconic memory will be pushed out very quickly by new information. Research suggests that after _____, old information is replaced by new information.
A
a quarter of a second
B
a half of a second
C
one second
D
a millisecond

1
Understand the concept of iconic memory: Iconic memory is a type of sensory memory that holds visual information for a very short period of time.
Recognize the duration of iconic memory: Research indicates that iconic memory retains information for a brief moment before it is replaced by new information.
Consider the options provided: a quarter of a second, a half of a second, one second, and a millisecond.
Recall that iconic memory is extremely short-lived, typically lasting only a fraction of a second.
Identify the most appropriate time frame from the options that aligns with the brief duration of iconic memory, which is generally around a quarter of a second.
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