Gabriella has the ability to look quickly at a page in a book, then focus on a blank piece of paper and "read" the words from the image of the page that still linger in his sensory memory. Gabriella's ability is an example of
Table of contents
- 1. Introduction to Psychology1h 43m
- 2. Psychology Research2h 20m
- 3. Biological Psychology2h 41m
- 4. Sensation and Perception28m
- 5. Consciousness and Sleep32m
- 6. Learning1h 26m
- 7. Memory34m
- 8. Cognition37m
- 9. Emotion and Motivation35m
- 10. Developmental Psychology1h 20m
- 11. Personality1h 17m
- 12. Social Psychology1h 18m
- 13. Stress and Health41m
- 14. Psychological Disorders1h 27m
- 15. Treatment1h 24m
7. Memory
Information Processing Model
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Join thousands of students who trust us to help them ace their exams!Watch the first videoMultiple Choice
In spite of the loud music and many conversations at the party, Sarika was able to hear her friend say her name. Sarika's ability to hear her name regardless of the background noise is an example of
A
iconic memory.
B
selective attention.
C
procedural memory.
D
maintenance rehearsal.

1
Understand the concept of selective attention: It is the process by which a person focuses on one particular stimulus while ignoring others. This is crucial in environments with multiple stimuli, such as a noisy party.
Consider the scenario: Sarika is at a party with loud music and many conversations, which creates a challenging auditory environment.
Identify the key detail: Sarika hears her friend say her name despite the background noise. This indicates that her attention is drawn specifically to her name.
Relate this to selective attention: The ability to focus on a specific stimulus (her name) while filtering out other stimuli (background noise) is a classic example of selective attention.
Conclude that Sarika's experience aligns with the concept of selective attention, as it demonstrates her ability to prioritize certain auditory information over others in a complex environment.
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