Q: Which formula best represents the evaluation of cost-effectiveness in a social marketing campaign?

$$ \text{Cost-effectiveness} = \frac{\text{Total Cost of Campaign}}{\text{Number of Desired Behavior Changes}} $$

Question 1

Which of the following best describes the principle of 'Accessibility' in Primary Health Care (PHC)?

Accepted Answer

Health services should be equally accessible to all people in an affordable manner, regardless of ability to pay or geographical location.

Question 2

A community health nurse is working with local leaders to assess the needs of a neighborhood and develop programs to address those needs. Which PHC principle is most directly demonstrated in this scenario?

Accepted Answer

Active Public Participation

Question 3

Which of the following is NOT a principle of Primary Health Care (PHC) as outlined by the Canadian Nurses Association?

Accepted Answer

Exclusive focus on curative services

Question 4

A nurse is advocating for a new policy that ensures all children have access to nutritious school lunches. This action is most closely aligned with which concept?

Accepted Answer

Healthy Public Policy

Question 5

Which of the following best illustrates the 'upstream approach' in health promotion?

Accepted Answer

Implementing policies to address social determinants of health before illness develops

Question 6

A social marketing campaign uses the slogan 'Just do it!' to encourage physical activity. Which element of the 5 P’s of social marketing does this best represent?

Accepted Answer

Promotion

Question 7

Which ethical principle requires nurses to respect a patient's right to make their own health care decisions?

Accepted Answer

Autonomy/self-determination

Question 8

A nurse is part of a team that includes social workers, physicians, and dietitians working together to address a community’s health needs. This is an example of which PHC principle?

Accepted Answer

Intersectoral Cooperation and Collaboration

Question 9

Which of the following is a challenge commonly faced in health promotion (HP) efforts?

Accepted Answer

Building partnerships may be difficult and participation burnout can occur.

Question 10

A nurse is developing a social marketing plan to reduce smoking rates among teenagers. According to the 5 P’s, which of the following would be considered 'Price'?

Accepted Answer

The emotional and social costs teenagers perceive in quitting smoking

Question 11

Which of the following best describes the difference between Primary Health Care (PHC) and Primary Care?

Accepted Answer

Primary Care is an element within PHC, focusing on individual clinical services, while PHC is a comprehensive approach including health promotion, prevention, and intersectoral collaboration.

Question 12

A nurse is ensuring that a patient fully understands the risks and benefits of a procedure before obtaining their agreement. Which ethical principle is being upheld?

Accepted Answer

Informed consent

Question 13

Which of the following is a real-world example of intersectoral collaboration in PHC?

Accepted Answer

A health team working with local schools and environmental agencies to address childhood asthma rates

Question 14

Which formula best represents the evaluation of cost-effectiveness in a social marketing campaign?

Accepted Answer

$$ 	ext{Cost-effectiveness} = \frac{	ext{Total Cost of Campaign}}{	ext{Number of Desired Behavior Changes}} $$

Question 15

A nurse is advocating for a policy that addresses the root causes of ill-health, such as poverty and housing. This approach is most closely aligned with which philosophy?

Accepted Answer

Social justice and equity

Question 16

Which of the following is a key challenge in evaluating health promotion (HP) programs?

Accepted Answer

It is difficult to define and measure HP needs and outcomes.

Question 17

A nurse practitioner is using telehealth technology to provide care to patients in remote areas. Which PHC principle does this best exemplify?

Accepted Answer

Technology and Innovation

Question 18

Which of the following is an example of 'Place' in the 5 P’s of social marketing?

Accepted Answer

The community center where a healthy eating workshop is held

Question 19

A nurse is careful not to disclose a patient's personal health information without consent. Which ethical principle is being followed?

Accepted Answer

Confidentiality

Question 20

Which of the following best describes the main aim of healthy public policy?

Accepted Answer

To create a supportive environment that enables people to lead healthy lives

Primary Health Care and Healthy Public Policy: Foundations for Personal Health

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